Ā OUR GOAL?
10,000 users by the end of 2026.
PARTNER WITH US ANDĀ PUT YOUR BRAND IN FRONT OF GROWING FAMILIES
Connect with expecting families through trusted, meaningful partnerships.
Pregnancy & Parenthood is an education and support platform backed by Albert Road GP & Women's Clinic, supporting parents throughout pregnancy, birth and early parenthood.
Rather than traditional advertising, we partner with carefully selected businesses whose products and services genuinely benefit our community. Through our member platform, Due Date Communities and New Mum Bags distributed to pregnant patients within Albert Road GP & Women's Clinic, we help parents discover trusted brands at the moment they're actively researching, planning and making purchasing decisions.
Our partnerships are designed to feel genuine, helpful and relevant, creating meaningful connections rather than interruptive advertising. Whether you're introducing a new product, growing a local business or building national brand awareness, we'll help you connect with families at one of the most important purchasing periods of their lives.
Explore our partnership opportunities below to find the option that's right for your business.
New Mum Bag Inclusion
Our New Mum Bags are given to pregnant patients when they arrive for their appointment, giving them the opportunity to explore aĀ selection of trusted products, services and exclusive offers while they wait.
It's an opportunity to place your business directly into the hands of families who are actively researching, purchasing and preparing for the arrival of their baby.
Whether you're promoting a product, service or special offer, the New Mum Bag is designed to create genuine brand awareness at exactly the right time.
Basic
$250
Most Popular
Introduce your brand to expecting parents at one of the most important purchasing stages of their lives.Ā
Includes:
- Inclusion of your brochure, flyer, postcard or promotional material in our New Mum Bags
- Your business listed on our website as a Pregnancy & Parenthood partner
- The option to include an exclusive offer or discount for our members
Ideal for businesses looking to introduce their brand to expecting parents in a trusted, highly targeted environment.
Partners
Whether you're a local business, healthcare provider or national brand, we offer a range of partnership opportunities to help you connect with expecting and new parents in a way that feels genuine, trusted and valuable.
Community Partner
$99
per year
A simple way to introduce your business to our members.
Your business will be listed on our exclusive Offers & Partners page, accessible only to Pregnancy & Parenthood members. Here, members can discover trusted businesses, browse exclusive offers and access discounts available only through the platform.
Includes:
- Business listing on the Offers & Partners page
- Your logo, business description and website link
- One exclusive member offer or discount
Perfect for businesses wanting an affordable, ongoing presence within our community.
Featured Partner
$295
for 3 months
Take your business beyond a directory listing and introduce your brand to our community.
This package is designed to help members understand who you are, what you offer and why your business may be helpful during pregnancy or early parenthood.
Includes:
- Everything included in the Community Partner package
- A dedicated feature article on the Pregnancy & Parenthood website
- A Partner Spotlight in our member newsletter
- One social media feature across Pregnancy & Parenthood channels
Ideal for businesses launching a new product, promoting a service or building awareness with expecting families.
Premium Platform Partner
$695
for 3 months
Limited to just four partners each quarter.
Our highest visibility partnership, designed for businesses wanting to become part of the pregnancy journey rather than simply advertise to it.
Your brand will appear across multiple areas of the Pregnancy & Parenthood platform, giving members repeated opportunities to discover your business as they progress through pregnancy and postpartum.
Includes:
- Everything included in the Featured Partner package
- Premium placement on the member landing page (maximum four partners)
- A featured educational article or short video within a relevant Due Date Community module
- Priority placement within the Offers & Partners directory
This partnership combines visibility, education and trust, allowing your business to connect with families through meaningful touchpoints instead of one-off advertisements.
Case Study: New Mum Bag + Platform Partnership vs Meta Advertising
Which investment is more likely to build trust?
Imagine you're a local business with $695 to spend marketing your brand to expecting parents.
You have two options.
Option 1: Meta Advertising
You create a Facebook and Instagram campaign targeting pregnant women within your area.
Your advertisements appear between family photos, reels, marketplace listings and hundreds of other businesses competing for attention.
People may:
- Scroll past without noticing.
- Click out of curiosity but never return.
- Forget your business after seeing it once.
- Never be pregnant again when they finally need your service.
Once your advertising budget is spent, your campaign ends.
If you want to continue reaching parents, you need to keep paying.
Option 2: Pregnancy & Parenthood Premium Platform Partnership
Instead of trying to interrupt someone's scrolling, your business becomes part of their pregnancy journey.
Your partnership includes multiple touchpoints throughout their experience.
They receive your brand inside their New Mum Bag.
When patients arrive for their appointment, they're given a carefully curated New Mum Bag to explore while they wait.
Your business is introduced alongside trusted products and services at a time when parents are actively planning, researching and purchasing.
They see your business every time they log in.
As one of only four Premium Platform Partners, your business is featured on the member landing page throughout your three-month campaign.
Rather than a single impression, members continue seeing your business as they return for education, resources and support.
They discover you when they're ready.
Members can find your business anytime through the exclusive Offers & Partners page, where they actively browse trusted recommendations and member-only offers.
Unlike an advertisement that disappears after a few seconds, your listing remains available whenever members are looking for products or services.
They learn about your business.
Instead of a traditional advertisement, members can read a dedicated blog article introducing your business, your expertise and how you help families.
Educational content builds confidence and helps parents understand why they should choose you.
They encounter your brand in context.
Your business is featured within a relevant Due Date Community module through a written feature or educational video.
Rather than interrupting their experience, your brand appears alongside content they're already engaging with.
They hear about you again.
Your business is introduced through a Partner Spotlight in our member newsletter and receives a dedicated social media feature, reinforcing awareness across multiple channels.
The Difference
Traditional advertising is designed to capture attention.
Our partnerships are designed to build trust.
Instead of hoping someone notices your advertisement, your business becomes part of an ecosystem that parents return to throughout pregnancy and early parenthood.
You're not paying for impressions.
You're building repeated, meaningful touchpoints with families at one of the biggest purchasing periods of their lives.
For many businesses, that creates stronger brand recognition, greater trust and more qualified enquiries than relying on a single advertising campaign alone.
Results will vary depending on your business, offer and target audience.
Who are we?
Pregnancy & Parenthood is proudly backed by Albert Road GP & Women's Clinic in South Melbourne.
We're more than just an online community, we're a real healthcare team providing pregnancy care every day.
Our experienced Endorsed Midwives support women through pregnancy and postpartum with personalised appointments, education and reassurance. As a member, you'll have access to book appointments with our team, either in person or via telehealth where appropriate.
We created the Due Date Communities because we saw too many women feeling overwhelmed after finding out they were pregnant. Our goal is simple: to make sure every woman has trusted healthcare professionals, evidence-based information, and a community of mums going through the same stage of pregnancy.
From your positive pregnancy test to postpartum, we're here to help you feel informed, supported and never alone.
Talk before you join.
Want to speak with someone? Let's chat. Put your details in so we can give you a call.